McDonald's Shareholder Proposes Buying BTC, SEC States: Within Daily Operations and Does Not Require Shareholder Vote

By: blockbeats|2025/04/14 17:00:03

Original Article Title: "McDonald's Considering Bitcoin Reserve? Shareholder Proposal: Real Estate Long-Term Potential Far Inferior to BTC, Management Has Responded"

Original Article Author: Joe, BlockTempo from DooPulse

McDonald's is set to hold a shareholder meeting next month, and a shareholder of the company — the American conservative think tank "National Center for Public Policy Research" — recently submitted a proposal suggesting that McDonald's include Bitcoin as a reserve asset in the company's financial report. However, it seems that this proposal has not received support from the company's management.

Conservative Think Tank Proposal: Real Estate Less Than Bitcoin

The shareholder of this global fast-food giant, the "National Center for Public Policy Research," proposed that McDonald's emulate some tech companies by incorporating Bitcoin (BTC) into its balance sheet. In the proposal letter, the center pointed out that while real estate has long been considered a better store of value than cash and bonds, its appreciation potential and liquidity are far inferior to Bitcoin.

They cited the classic quote from McDonald's former CFO and President Harry Sonneborn: "McDonald's is essentially a real estate company that happens to sell hamburgers," further emphasizing that McDonald's should consider a more growth-oriented asset allocation.

The proposal also warned: "More and more companies have included Bitcoin in their balance sheets. If McDonald's does not follow suit, it may fall behind in its original field of leadership."

McDonald's Remains Neutral, SEC Approval Not Discussed

However, McDonald's is not enthusiastic about this. The company's legal representative has sent a letter to the U.S. Securities and Exchange Commission (SEC), seeking confirmation that if they choose not to discuss this proposal at the upcoming shareholder meeting, whether the SEC will take any enforcement action.

The SEC formally responded at the end of last month, indicating support for McDonald's right to exclude the proposal from the shareholder meeting agenda and stating: "This proposal involves the company's day-to-day business operations and is not a significant matter requiring shareholder approval."

In other words, the SEC believes that the decision on whether to purchase Bitcoin falls within the scope of the company's daily operational decisions and therefore does not need to be subject to shareholder voting. This also means that McDonald's shareholder meeting next month is unlikely to discuss the proposal.

Corporate Embrace of Bitcoin as a Trend, But Differences of Opinion Remain

In fact, shareholders' desire for companies to acquire Bitcoin is not new. Since MicroStrategy founder Michael Saylor incorporated Bitcoin into the company's core asset allocation, the concept of a "Bitcoin reserve" has become a focus of research for many companies and has also helped the company's stock price soar.

However, not all companies are on board. Take Microsoft, for example. At the end of last year's shareholder meeting, a shareholder proposed allocating 1% of the company's total assets to Bitcoin, but the proposal was ultimately rejected by the board.

As cryptocurrency continues to move towards mainstream adoption, the question of whether and how companies will integrate digital assets into their financial strategies will become an unavoidable topic. McDonald's response in light of the SEC's ruling provides a useful case study for other companies facing similar proposals.

Original Article Link

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BeatSwap is evolving towards a full-stack Web3 infrastructure, covering the entire lifecycle of IP rights.

The core product "Space" is scheduled to launch in Q2 2026, driven by SocialFi

BeatSwap, a global Web3 Intellectual Property (IP) infrastructure project, is attempting to overcome the current fragmentation limitations of the Web3 ecosystem, building a full-stack system that covers the entire lifecycle of IP rights.

Currently, most Web3 projects are still in the stage of functional fragmentation, often focusing only on a single aspect, such as IP asset tokenization, transaction functionality, or a simple incentive model. This structural dispersion has become a key bottleneck hindering the industry's scale application.

BeatSwap's approach is more integrated, integrating multiple core modules into the same system, including:

· IP authentication and on-chain registration

· Authorization-based revenue sharing mechanism

· User-engagement-driven incentive system

· Transaction and liquidity infrastructure

Through the above integration, the platform builds an end-to-end closed-loop path, allowing IP rights to complete a full cycle of "creation, use, and monetization" within the same ecosystem.

Expanding from Web3 to a broader market: Restructuring the music industry's supply-demand structure

BeatSwap is not limited to existing crypto users but is attempting to take the global music industry as a starting point, actively creating new market demand. Its core strategies include:

Exploring and incubating music creators (Artist discovery)

Building a fan community

Igniting IP-centric content consumption demand

The current global music industry is valued at around $260 billion, with over 2 billion digital music users. This means that the potential market corresponding to the tokenization and financialization of IP far exceeds the traditional crypto user base.

In this context, BeatSwap positions itself at the intersection of "real-world content demand" and "on-chain infrastructure," attempting to bridge the structural gap between content production and financial flow.

"Space" to Launch in Q2 2026: Building the Core of SocialFi

BeatSwap's upcoming core product "Space" is scheduled to launch in the second quarter of 2026. This product is defined as the SocialFi layer in the ecosystem, aiming to directly connect creators with users and achieve deep integration with other platform modules.

Key designs include:

A fan-centric interactive mechanism

Exposure and distribution logic based on $BTX staking

User paths connected to DeFi and liquidity structures

Thus, a complete user behavior loop is formed within the platform: Discovery → Participation → Consumption → Rewards → Trading

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$BTX is designed to be a core utility asset within the ecosystem, rather than just a simple incentive token, with its value directly tied to platform activity and IP use cases.

Main features include:

· Yield distribution based on on-chain authorized actions

· Value reflection based on IP usage and user engagement dynamics

· Support for staking and DeFi participation mechanisms

· Value growth driven by ecosystem expansion

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Accelerating Global Exchange Layout: Enhancing Liquidity and Accessibility

Currently, $BTX has been listed on several mainstream exchanges, including:

Binance Alpha

Gate

MEXC

OKX Boost

As the launch of "Space" approaches, BeatSwap is actively pursuing more exchange listings to further enhance liquidity and global accessibility, laying a foundation for future market expansion.

Beyond Web3: Aiming for a Larger-Scale Integration of Content and Finance Markets

BeatSwap's goal is no longer limited to the traditional Web3 narrative but aims to target over 2 billion digital music users and a trillion KRW-scale content market.

By integrating content creators, users, capital, and liquidity into a blockchain framework centered around IP rights, BeatSwap is striving to build a next-generation infrastructure focused on "IP tokenization."

Conclusion

BeatSwap integrates IP authentication, authorization distribution, incentive mechanism, transaction system, and market construction to establish a unified structure that bridges the full lifecycle path of IP rights.

With the launch of the Q2 2026 "Space," the project is expected to become a key infrastructure connecting content and finance in the IP-RWA (Real World Assets) track.

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